4:AM - Ayrburn Wine

Ayrburn Wine
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Services
Strategy
Branding
Production
Illustration

Credits
Max Thompson
Jono Parker
Vaughan Brookfield

The Ayrburn wine brand is a significant feature of the Ayrburn hospitality precinct in Arrowtown, used to enhance the customer experience at the venue and strengthen the Ayrburn brand as a whole. The wine brand utilises a strong connection to history and place with the original homestead as its central graphic element. Varietals are named after unique events from Ayrburn's storied past. The result is a contemporary wine label with nods to the heritage of the location and premium touches to elevate the simplicity of the brand illustration.