Mosaic
Mosaic
Love your workplace
Love your workplace
- Services
- Strategy
- Brand Identity
- Production
- Copywriting
- Credits
- Jake Dennis
4AM partnered with Mosaic to craft a modern, insightful brand identity that redefines the workplace in Auckland’s Midtown. Positioned as a hybrid office building for small to mid-sized businesses, Mosaic was shaped around the idea of “hotelification” for professionals, welcoming, well-appointed, and service-focused. 4AM developed a brand strategy that speaks directly to Mosaic’s two core audiences: decision-makers and the teams they support. With a confident yet caring tone, the identity reflects Mosaic’s core values of service, ease, wellness, and community enjoyment.
Mosaic
Love your workplace
Love your workplace
- Services
- Strategy
- Brand Identity
- Production
- Copywriting
- Credits
- Jake Dennis
4AM partnered with Mosaic to craft a modern, insightful brand identity that redefines the workplace in Auckland’s Midtown. Positioned as a hybrid office building for small to mid-sized businesses, Mosaic was shaped around the idea of “hotelification” for professionals, welcoming, well-appointed, and service-focused. 4AM developed a brand strategy that speaks directly to Mosaic’s two core audiences: decision-makers and the teams they support. With a confident yet caring tone, the identity reflects Mosaic’s core values of service, ease, wellness, and community enjoyment. Every element, from messaging to tone of voice, was designed to feel frictionless and high-quality, like the concierge-level experience Mosaic offers its tenants. The result is a vibrant, forward-thinking brand rooted in intelligent design and proactive customer care. With 4AM’s help, Mosaic has become more than a building, it’s a thriving environment where businesses grow, teams feel supported, and Auckland’s Midtown finds new energy.
