Emborg
Emborg
A Little Less Ordinary
A Little Less Ordinary
- Services
- Campaign Creative
- Copywriting
- Production
Emborg is an international food brand looking to lift awareness and sales in New Zealand. Although the brand offers a wide variety of food products internationally, in New Zealand their product range is focused on European cheeses.
Emborg
A Little Less Ordinary
A Little Less Ordinary
- Services
- Campaign Creative
- Copywriting
- Production
Emborg is an international food brand looking to lift awareness and sales in New Zealand. Although the brand offers a wide variety of food products internationally, in New Zealand their product range is focused on European cheeses.
New Zealanders have a proud loyalty to our national dairy industry and our local brands dominate the market. How could we help Emborg develop this market and grow market share?
In many ways, everyday cheese products in New Zealand are (and always have been) very simple. There are international and artisan cheeses available, but for the everyday consumption market in which Emborg concentrates, it is Edam, Colby or Tasty. And that’s it. Big yellow blocks, fairly ordinary.
4AM developed the positioning strategy ‘Try something a little less ordinary’ to encourage kiwis to broaden their horizons, even just a little bit, and while doing that highlight Emborg as more interesting and better tasting.
Creative was rolled out across billboards and point of sale in supermarkets, making use of Emborgs strong and distinctive purple brand colour and product imagery to connect with the strong colour band seen on shelf.
New Zealanders have a proud loyalty to our national dairy industry and our local brands dominate the market. How could we help Emborg develop this market and grow market share?
In many ways, everyday cheese products in New Zealand are (and always have been) very simple. There are international and artisan cheeses available, but for the everyday consumption market in which Emborg concentrates, it is Edam, Colby or Tasty. And that’s it. Big yellow blocks, fairly ordinary.
4AM developed the positioning strategy ‘Try something a little less ordinary’ to encourage kiwis to broaden their horizons, even just a little bit, and while doing that highlight Emborg as more interesting and better tasting.
Creative was rolled out across billboards and point of sale in supermarkets, making use of Emborgs strong and distinctive purple brand colour and product imagery to connect with the strong colour band seen on shelf.
