Memsabi
Memsabi
Nutraceuticals
Nutraceuticals
- Services
- Strategy
- Branding
- Campaign
- Production
- Digital
The Tūaropaki Trust, headquartered in Taupō, is renowned for its pioneering approach to sustainable and future-focused infrastructure and products. Recognising the significant health benefits of real Wasabi, long understood by the Japanese but new to New Zealanders and the global market, the Trust sought to develop a product and brand that could seamlessly blend innovation with natural health associations.
Memsabi
Nutraceuticals
Nutraceuticals
- Services
- Strategy
- Branding
- Campaign
- Production
- Digital
The Tūaropaki Trust, headquartered in Taupō, is renowned for its pioneering approach to sustainable and future-focused infrastructure and products. Recognising the significant health benefits of real Wasabi, long understood by the Japanese but new to New Zealanders and the global market, the Trust sought to develop a product and brand that could seamlessly blend innovation with natural health associations.
4AM was enlisted to spearhead the development of a name, brand identity, and product launch for Memsabi. One of the pivotal and newly discovered health benefits centred around cognitive function and recall - its ability to enhance memory was a key focus.
The name, logo, packaging, and e-commerce website were meticulously crafted as part of the Memsabi launch project. Incorporating a simple circular red device within a contemporary design environment maintained a nod to ancient Japanese wisdom while ensuring it was contextualised by innovation.
4AM was enlisted to spearhead the development of a name, brand identity, and product launch for Memsabi. One of the pivotal and newly discovered health benefits centred around cognitive function and recall - its ability to enhance memory was a key focus.
The name, logo, packaging, and e-commerce website were meticulously crafted as part of the Memsabi launch project. Incorporating a simple circular red device within a contemporary design environment maintained a nod to ancient Japanese wisdom while ensuring it was contextualised by innovation.
