4:AM - Leapmotor

Leapmotor
Unignorable

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The automotive industry is in the middle of a generational shift, one not unlike the disruption of the 70s and 80s when Japanese manufacturers arrived and quietly rewrote the rules for European and American brands. Chinese car manufacturers are doing the same thing now, and Leapmotor is at the front of that wave. When Japanese brands first reached New Zealand, buyers were sceptical. Then they drove one. The same pattern is playing out today. Leapmotor's technology, quality and value proposition have become so compelling it can no longer be dismissed. That's why, for this campaign, we say Leapmotor is Unignorable.

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