4:AM - Dilworth

Dilworth
Dilworth now

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Every student who walks through the gates at Dilworth arrives with real potential. That belief sits at the heart of the positioning 4AM partnered with Dilworth to develop: For great young men. The distinction is deliberate. Dilworth doesn't claim to make great young men. It recognises them, then gives them the education, care and opportunity to become all they can be. That is exactly what its founders intended when they set out to provide fully funded scholarships for boys whose circumstances might otherwise stand in their way. The line also works as a versatile messaging system, flexing from Belonging and Pride to Guidance and Futures for great young men. We brought it to life through a series of short films in which Dilworth's young men share their own stories, warmly and in their own words, supported by a campaign across streaming platforms and YouTube. After several years of renewal, the result gives Dilworth a confident, forward-looking voice that is unmistakably its own.

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“I have been so impressed with 4AM. Not only have they produced some great work for Dilworth, but they have also become our partners in the most genuine sense. They work collaboratively, which we love; they are flexible and get involved. They have got to know many of our team outside marketing. They have taken the time to understand the Dilworth of today so that they genuinely understand the journey we are on”.

Jenny Stiles – Marketing & Communications Director, Dilworth