Hydroflow
Hydroflow
Care for Quality, Water for Life
Care for Quality, Water for Life
- Services
- Brand strategy
- Brand identity
- Campaign
- Tone of voice
- Brand implementation
- Guidelines
- Brand imagery production
- Art direction
- Credits
- Robert Brienza
Hydroflow, a proudly New Zealand-owned and operated organisation with over 140 staff across Australasia, embarked on a journey to refresh its brand to align with its evolving business trajectory. Partnering with 4AM, Hydroflow sought to devise, design, and deliver a new brand direction that reflects its commitment to quality, innovation, and sustainability.
Hydroflow
Care for Quality, Water for Life
Care for Quality, Water for Life
- Services
- Brand strategy
- Brand identity
- Campaign
- Tone of voice
- Brand implementation
- Guidelines
- Brand imagery production
- Art direction
- Credits
- Robert Brienza
Hydroflow, a proudly New Zealand-owned and operated organisation with over 140 staff across Australasia, embarked on a journey to refresh its brand to align with its evolving business trajectory. Partnering with 4AM, Hydroflow sought to devise, design, and deliver a new brand direction that reflects its commitment to quality, innovation, and sustainability.
The new strategic direction, "Care for Quality, Water for Life," positions Hydroflow as an industry leader, a progressive customer partner, and a driver of sustainability. Recognizing the importance of Hydroflow's role in society, the brand emphasises its dedication to safeguarding the health and well-being of industry partners and communities through comprehensive plumbing solutions. Hydroflow aims to lead through knowledge, pioneering new standards of water quality and life.
In crafting a design system, 4AM utilised three core brand principles: care for quality, trusted advisor, and water for life. The resulting graphic system reflects a contemporary New Zealand company valuing customer expertise and technical innovation. Materiality, imagery, and tone of voice blend seamlessly with a Swiss grid system and fluid graphics, creating a visual expression suited for the present and the future.
As an industry leader, Hydroflow serves as the seal of approval for world-leading plumbing products. The brand employs a refined language that emphasises personalization in everyday operations, with a colour palette inspired by the New Zealand landscape. An engineered, 3D render-based product design style enhances the visual impact, while a combination of technical modernist sans-serif typefaces and humanist display fonts balances storytelling and scientific precision.
These elements form a versatile visual toolbox for the brand, allowing for consistent communication across various platforms. By creating assets that can be combined in numerous ways, Hydroflow ensures a unified yet adaptable brand presence, speaking consistently across multiple channels.
The new strategic direction, "Care for Quality, Water for Life," positions Hydroflow as an industry leader, a progressive customer partner, and a driver of sustainability. Recognizing the importance of Hydroflow's role in society, the brand emphasises its dedication to safeguarding the health and well-being of industry partners and communities through comprehensive plumbing solutions. Hydroflow aims to lead through knowledge, pioneering new standards of water quality and life.
In crafting a design system, 4AM utilised three core brand principles: care for quality, trusted advisor, and water for life. The resulting graphic system reflects a contemporary New Zealand company valuing customer expertise and technical innovation. Materiality, imagery, and tone of voice blend seamlessly with a Swiss grid system and fluid graphics, creating a visual expression suited for the present and the future.
As an industry leader, Hydroflow serves as the seal of approval for world-leading plumbing products. The brand employs a refined language that emphasises personalization in everyday operations, with a colour palette inspired by the New Zealand landscape. An engineered, 3D render-based product design style enhances the visual impact, while a combination of technical modernist sans-serif typefaces and humanist display fonts balances storytelling and scientific precision.
These elements form a versatile visual toolbox for the brand, allowing for consistent communication across various platforms. By creating assets that can be combined in numerous ways, Hydroflow ensures a unified yet adaptable brand presence, speaking consistently across multiple channels.
